Building a lasting brand for a growing builder
AEC
InDecca was growing at an incredible rate, but their brand and website weren’t keeping pace.
The Brief
InDecca’s remarkable growth can be attributed to the quality of their work and to the team that gets that work done. Our challenge was to highlight the unique characteristics that define InDecca as an organization and distinguish their work among competitors.
Strategy
Workshop
Competitive Audit
Brand Strategy
Information Architecture
Brand
Brand Narrative
Brand Positioning
Verbal Identity
Visual Identity
Brand Guidelines
Digital
Wireframes
Copywriting
UX/UI Design
Design System
Website
Content Management
Creating the Brand Identity
We took the building blocks of InDecca’s existing brand and developed a new approach to their brand identity. Complete with brand pillars, comprehensive messaging, and a visual design system. All of which accurately reflected who they were and where they were going as a company.
Building a Digital Presence
Our initial work with InDecca was concentrated on defining their brand identity and positioning. Next came building it. That phase of our work is reflected in a new website design, which is hard working, yet at the same time, sophisticated. The new digital presence allows InDecca’s unique philosophy and impressive case studies to tell the story.
Go-to-market Brand Support
With InDecca’s new brand definition and design system in place, we supported the effort with new presentation templates and other marketing materials that created a consistent look across all customer touchpoints.