Defining what's possible, delivering what's next for G2O
IT Services & IT Consulting
Help G2O enter new vertical markets by creating a website to match their capabilities.
The Brief
With G2O evolving at a rapid pace, their web presence was suddenly out of step with who they were as an organization. When our work began, we quickly realized that G2O’s brand identity was out of alignment and incomplete. So before we could redesign their website, we had to rethink their brand.
Strategy
Journey Mapping
Information Architecture
Usability Audit
Digital
Wireframes
Copywriting
UX/UI Design
Design System
UI Kit
Website
Developing the Design System
We strengthened their design core by thinking through brand usage and advancing brand standards. We started by defining a color system, fine tuning on-page contrast and determined a font suite for online usage. We also created a framework for buttons and evolved the logo to a more contemporary look.
A New Digital Presence
Once the foundation of the online brand was in place, we created a design system that allowed for the control and flexibility of endless possibilities of content blocks to keep the website fresh as G2O continues to evolve.
