An elevated brand raised Baesman’s trade show profile
CRM, Marketing, Print & Fulfillment
Develop a strategy and refreshed identity to help Baesman re-enter the trade show space.
The Brief
As part of an overarching strategy, we wanted to simplify their value proposition and evolve their identity. The goal was to elevate Baesman’s brand to reflect their true identity and enable them to speak more directly to their customers.
Brand
Visual Identity
Brand Guidelines
Advertising
Environmental Design
Activation
Video
Scriptwriting
Storyboards
Animation
Expanding the Identity
An expanded design language ensured their brand captured their customers' attention at trade shows and beyond. Our solution was an elegant and sophisticated booth design with mix-and-match panels that were easy to set up and scalable for their needs. Flexibility for the booth was crucial so it could adapt to different uses and audiences at a variety of trade shows.
Go-to-market Brand Support
In addition, we created a range of materials that supported the brand, including a motion video that told Baesman’s story in a new, captivating way and conference-specific collateral that extended the booth experience into print.
