Transforming vital content into a must-have IVF app
Healthcare, Tech
Pixel was experiencing user engagement drop-off because their IVF app lacked enduring appeal. So our challenge was to transform the app into a meaningful, supportive companion.
The Brief
While clinically robust, the original app lacked distinction from a messaging and graphics perspective. To reinvent the app, we had to revamp the Pixel brand by infusing it with personality and implementing a unified visual identity.
Strategy
Competitive Audit
Journey Mapping
Brand Strategy
Information Architecture
Digital
Wireframes
UX/UI Design
Copywriting
Design System
UI Kit
Web/Mobile Application
Landing Page
Clinical and Social
Recognizing the need for ongoing motivation for those in the IVF process, we introduced a scalable platform with progress updates and emotional copy. And acknowledging community importance, we developed a social content platform to help foster new connections.
Go-to-market Brand Support
Every element of the brand contributed to the app’s transformation into a beacon of support for those experiencing IVF challenges.
Awards
Gold – 2024 Hermes Creative Awards
Gold – 2024 AAF Columbus
Silver – 2024 Muse Creative Awards