Hexion global conference reflects forces of nature.
Create a completely immersive experience for Hexion’s international conference.
The Brief
Fortune 500 company, Hexion, wanted their conference experience to acknowledge the pressure they faced and celebrate their battle-tested resilience that emerged during the COVID pandemic. Interestingly, those are the same two forces that create diamonds. Naturally, Carat was born.
Advertising
Campaign Identity
Campaign Design System
Environmental Design
Video
Scriptwriting
Storyboards
Art Direction
Motion
Post-Production
Creating the Identity
Beginning with strategy, we developed the conference theme and then created a brand design system that covered everything from environmental graphics and stage design to program guides, signage, and swag.
A Branded Conference Experience
Deliverables included a dimensional wordmark that sat atop a waterfall, internal and external environmental graphics at the legendary Marriott TPC Sawgrass Hotel, themed nightly events, print collateral, digital displays, motion design, and a stage design that served as the conference’s “wow” moment.
