Charley’s finds a new audience — and a new voice
Hospitality, Food & Drink
Adapt Charley’s social media marketing approach to connect with a rapidly changing audience.
The Brief
Research indicated big changes were taking place. Charley’s demographics were becoming more urban and younger at an accelerated pace. Data also revealed that locations inside malls were performing best. To take advantage, we needed to create a social media campaign that repositioned Charley’s to better connect with this evolving audience.
Video
Art Direction
Animation
Post-Production
Advertising
Social Media Campaign
Digital Advertising
The Delicious World of ‘Flip’
We collaborated with Charley’s to develop a series of social media videos that brought the world of Flip, a quirky and precarious spatula, to life in a youthful and street-art-inspired manner that was, dare we say, delicious. By using a mix of illustration, animation, and programmed robotic camera movements, the campaign told the story of the food on Flip’s terms.
Social Media Splash
The social media campaign was geo-targeted to malls nationwide that had a Charley’s, capturing their target demographic at the moment of hunger.
Awards
Platinum Hermes Creative Award (Social Media)
Silver Addy Award (Social Media)
